Pérez decided on the word "Zumba" because of its similarity to the word "rumba", the Cuban musical genre. In 2001, Pérez partnered with Alberto Perlman and Alberto Aghion to launch Zumba, and the trio released a series of fitness videos sold via infomercial. After forgetting his usual music one day, and using cassette tapes of Latin dance music ( salsa and merengue) for class, Pérez began integrating the music and dancing into other classes, calling it "Rumbacize". Zumba was created in the 1990s by dancer and choreographer Beto Pérez, an aerobics instructor in Cali, Colombia. Zumba is a trademark owned by Zumba Fitness, LLC. It was founded by Colombian dancer and choreographer Beto Pérez in 2001, It currently has 200,000 locations, with 15 million people taking classes weekly, and is located in 180 countries. Zumba is a fitness program that involves cardio and Latin-inspired dance. Zumba dancing at Roanoke College in the United States, 2012
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